Step 1

Open Brand Voice

• Open the Brand Voice tab in AI Product Page — your library of saved voices, each a reusable style the AI applies to every product page it writes
• Every card shows the Voice Score, brand archetype (e.g. Sage) and tone tags, the AI-written tagline, plus Sources and Languages at a glance
• Filter by All / Active / Drafts, search by name, or hit New Brand Voice to define one from scratch

Step 2

Name It & Set the Stage

• Give the voice a name (up to 120 chars) — this is how you’ll pick it later across projects
• Add a Brand and up to 5 sample product titles — these power the live listing preview in the editor (locked after creation, so pick representative SKUs)
• Set Country and Languages — the voice adapts its copy to every market you target

Step 3

Feed It Your Brand

• Upload Brand Guideline — drop a PDF, DOCX or MD file (your brand bible, tone guide, anything — ≤20 MB, up to 10 files); AI extracts tone rules, vocabulary, and do/don’ts
• Import from Brand Site — paste your About page, blog or campaign URLs and it learns your voice from existing copy (up to 20 pages)
• Click Generate Brand Voice — AI distills it all into a tunable voice profile scored out of 100

Step 4

The Voice Studio

• The header shows the Voice Score (Shiseido = 88 · Strong), Active/Draft state, sources trained on, and how many projects use this voice
• Tone opens first: four sliders — Formality, Humor, Reverence, Energy — set the personality in seconds, and the live preview on the right regenerates as you drag
• Six tabs cover every layer: Tone · Vocabulary · Structure · Cultural · Instruction · Sub-voices. Hit Save Brand Voice when it sounds right

Step 5

Vocabulary & Compliance

• Preferred Terms — the words and signature phrases AI should reach for (omotenashi, “from life comes beauty”)
• Words to Avoid — terms AI must never use (whitening, miracle, cure, anti-aging…), protecting both brand and claims
• Compliance Rules — banned claims like “ขาวกระจ่าง” or “anti-aging cure” are blocked per Thai FDA rules, and AI auto-rewrites around them

Step 6

Structure & Storytelling

• Pick a narrative spine from six templates — Benefit-first, Problem + Solution, Spec & Compare, Social Proof, Ritual, Deal-led — each tuned for a channel (Shopee, DTC, TikTok, 11.11…)
• Drag the content blocks (Benefit → Proof → Ingredient) to set the order your copy unfolds
• Dial sentence length from short & punchy to long & flowing, and add a Voice Sample line AI references

Step 7

Cultural Nuances

• Toggle on the markets your brand sells in — EN, CN, MY, VN, PH, SG
• For each enabled market, AI automatically applies local nuances when it generates content — no rewriting country by country
• Keep one master voice while every market still reads naturally and on-brand

Step 8

Custom Instructions

• Additional Instructions — free-text rules layered on top of tone and vocabulary (“focus on eco-friendly aspects, mention ISO 9001, avoid ‘cure’”), up to 5,000 chars
• Hit Apply to preview to test them live — free, no credits spent
• Open View compiled instruction to see exactly what AI receives — useful for review and debugging

Step 9

Sub-voices

• Hit Add sub-voice to override the master for a specific category or product line — the same six tabs, scoped narrower
• Anything you don’t override is inherited from the master, so one library still covers your whole catalogue
• Perfect when your luxury line needs a different register from your value range — without forking into a second voice

Step 10

Live Preview

• Every change renders instantly on a real listing — your sample product, fully formatted
• Switch the preview across Shopee, Lazada, TikTok, Tokopedia, and your brand site to see the voice land on each surface
• Watch the Key Highlights, Description, and Specs rewrite themselves as you tune — before you spend a single credit generating

Step 11

Apply to a Project

• Open any project’s Edit dialog and scroll to Additional Settings
• Pick your voice from the Brand Voice dropdown — it’s applied to every AI-generated page in this project
• Need a one-off exception? You can still override per product in the generator

Step 12

Manage & Iterate

• Each card’s ⋮ menu offers Settings, Edit, and Delete
• Flip a voice between Active and Draft (Deactivate from the editor) to control what projects can use
• Re-open and refine anytime — the Voice Score updates as you sharpen tone, vocabulary, and rules